A record number of visitors were welcomed to the ‘Wanzl Arena’ at the international Euroshop retail trade exhibition held in Düsseldorf earlier this year.
Held every three years, the show attracted over 100,000 visitors who travelled from around the world to view 2,000 exhibitors bringing the very latest in design and innovation to the worldwide retail industry.
Showcased inside a visually impressive interpretation of the Bayern Munich football stadium, ‘Retail_MADE BY WANZL’ brought together the very best of the latest Wanzl innovations ranging from Retail Systems to Shop Solutions and included star attractions such as a new Design Trolley, the modular BakeOff fresh bakery solution and the latest 3D ‘Augmented Reality’ design modeling technology.
Wanzl UK MD Dean Rolland said that customers who visited ‘Retail_MADE BY WANZL’ were rewarded by a truly immersive experience of the brand, coming away ‘with a keen appreciation of Wanzl as the leading partner to global retail, offering a range of capabilities which are unique in the industry.’
“More than 50 senior decision-makers representing our largest customers in the UK visited our stand and without exception have indicated how impressed they were with ‘Retail_MADE BY WANZL” and recognising our capabilities as a solutions-focused partner to retail. They felt this was reflected in every aspect of our presence at Euroshop – the design of the stand, the scope of solution innovation on display, the professionalism of stand staff and the quality of the overall experience.”