Wanzl Responds to Mega Trends in Retail

Posted on by Chloe Gibbins Self Service Systems, Displays, Shopfitting, Security products, General, Innovation, Exhibitions / Events

Wanzl Responds to Mega Trends in Retail

#uptrade with wanzl at EuroShop 2017

Wanzl are soon to be at the 50th EuroShop in Hall 13 / Stand A89, occupying 1,400m2 stand space full of new, innovative and forward thinking products, between 5th – 9th March 2017.

It is EuroShop! In March, the leading retail fair for international trade will open its doors in Düsseldorf to visitors from around the world. As one of the largest exhibitors and leading retail partners of global commerce, Wanzl will be presenting its near-food solutions for the upcoming consumer revolution.

How does the future look for traditional retail around the world? How are online and offline services connected to generate sales in stores and on the web? #uptrade with wanzl will present ideas that offer traditional retailers a real competitive edge.

Digital Data with Wanzl Connect

The focus is on digital data with Wanzl Connect – experiencing the customer journey throughout the store requires data acquisition that is on a par with the online players. Wanzl’s smart RFID-enabled shopping trolleys provide precise figures, allowing retailers to adjust the market in the most appropriate way, to increase customer loyalty and to bring cash into the tills. Digital technologies connect mobile terminals for shopping lists, self-payment and indoor navigation. If customers shop online, Wanzl’s logistical solutions for home delivery keeps the pace up with the “picks per hour”.

Brand Identity Is What Makes You Unique

E-commerce is booming, however, stores for food and near-food items are, and will remain, the main place for inspiration and entertainment, incorporating emotiveness, brand identity and an unlimited shopping experience. The Wanzl shopfitting boxes lead the way in demonstrating a retail experience which strikes the perfect balance between the staging of the store and its product presentation. They create a unique and fresh brand identity for each market.

For the first time, Wanzl is also incorporating a till area into the design of the store, which has been developed specifically for this purpose. Convenience is another major topic in 2017, and Wanzl is calmly keeping up with the pace as a system partner, offering innovation and providing tasting stations that tempt customers to make purchases.

For more information, visit us at EuroShop 2017 in Düsseldorf between 5th-9th March 2017 – Hall 13 / Stand A89: http://www.euroshop-tradefair.com/